The moment you walk into a bakery, instantly you are greeted by the fragrant delectables that are just waiting to be indulged. The baking industry is still very much an important factor for the food industry’s earnings. According to analysts within the food industry, bakery sales are flourishing and it is predicted to surge even more within the next decade.
The Sweet Tooth Is A Driving Factor
Baked goods in the U.S. have brought in revenue that is a little over $3 billion. The consumer’s sweet tooth is a driving force that brings in the sales. Cookies, cupcakes, doughnuts, cakes, and many other mouthwatering sweets are irresistible to the consumer from when they first step into a bakery. It’s hard for them to say no.
Bakeries Are Changing With The Times
In our modern society, there are many dietary changes that have developed. For many decades, people would eat indulgent foods, such as rich bread like brioche buns without thinking twice. Now, many people are aware of the effects certain foods may have on their bodies. Close to 70 million people are affected by digestive issues. Gluten-free sales have soared within the past decade. Bakeries have taken notice and offer a vast array of gluten-free goods to choose from. There was a time when the gluten-free movement made the baking industry nervous, however, bakeries have developed recipes and innovative ways to satisfy the consumer’s needs.
What Makes A Bakery Profitable Against The Competition
A bakery can be a success or it can fail easily. The obvious point would be that the baked goods should be delicious and that the bakery has a good reputation. But besides all of those important aspects, a bakery should be in tune with what is going on with their competition, such as, chain coffee houses and grocery store bakeries. The competition has become fierce, and consumers are continuously looking for the next hip place to hang out at.
The popularity of chain coffee houses has taken away many customers from bakeries, coffee houses have become a part of people’s daily lives. People enjoy the convenience of being able to buy coffee and a pastry in one place. For many years, bakeries would only sell sweet and savory goods to consumers, they had to then purchase their beverages elsewhere. A bakery can be profitable according to food analysts, by offering a distinctive menu of items to choose from.
Social media is a tool that many bakeries utilize to advertise their baked goods. This is a way to showcase all that they have to offer as well as, entice customers to come and visit their bakery. If a bakery has an array of specialized recipes that are exclusive, then the customers will be interested. The most profitable item in a bakery, according to analysts is cake. Cakes are used for many different celebrations, such as weddings, birthdays, graduations, and holidays. If a bakery has reasonable prices and delicious goods, then that is a sure way to defeat the competition.